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Emailvision seems to not be lacking for vision when it comes to social media marketing. The Email Service Provider announced last week it has acquired social media marketing operation ObjectiveMarketer (YouTube interview below).
Emailvision’s acquisition of ObjectiveMarketer won’t be the last of this we’ll see this year. Its possible 2011 may be open season for social media marketing firms and developers with experienced Email Service Providers doing quite a bit of the hunting.
Yesterday, Emailvision published a white paper, outlining the top ten trends for email marketing in 2010. I just downloaded it and will try to report more about it in the coming days. I must say though that I have to praise Emailvision since it states that “integrated email marketing is crucial in the survival of the fittest” and I couldn’t agree more.
Now, with integrated email marketing Emailvision of course does not only mean integration with social media, a topic I often tackle.
By the way: neither do I. It’s also about integration with mobile channels, web analytics, CRM, your overall marketing strategy, cloud services and much more.