Amy Tierney (Epsilon): fueling multichannel marketing programs through the voice of customers

Last month Epsilon’s Amy Tierney posted an interesting article about the need to tailor messages to remain relevant with customers on the Email Institute blog. We got the kind permission to post it.

The days of traditional “spray and pray” – the practice of sending out as many marketing messages as possible and seeing what sticks – are long over, Ernan Roman, president of Ernan Roman Direct Marketing, told attendees last month at the Direct Marketing Association’s Digital Marketing Days conference and expo.

Marketers now need to tailor their messages to remain relevant with customers.

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The role of display advertising in an inbound marketing world: what makes a brand?

J-P De Clerck looks at the role of display ads in the inbound marketing and social media era. Please share your thoughts.

Next month, IAB Europe organizes its annual Interact Congress, this time in Barcelona. As you know, the IAB, in Europe at least, is predominantly about interactive advertising (yes, it’s in the name of the organization).

For a few years, I’ve been posting now and then on the blog of the event and, after a break, I started again this year. But what was I going to write about, especially in regard to the more traditional forms of interactive advertising like display ads and even search engine ads (do you still spend PPC budgets on AdWords? I rarely do, CPL too high). What is, in  fact, the role of online advertising, and more specifically, display advertising in a world where inbound marketing increasingly rules?

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