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eSpares

Integrating user-generated content in email marketing: a great example

The people at eSpares, the UK’s largest electrical appliance spare parts retailer, today sent me a link via Twitter to a post about them on the blog of Bazaarvoice (isn’t social networking great for bloggers and journalists?).

It’s about an email campaign that integrated community-generated content (integration of email and social media marketing), and it paid off!

Now what did they do?

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Categories Content marketing, Social email marketing Tags community-generated content, customer reviews, eSpares, social media and email marketing, user-generated content

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