The growth in free, high resolution, online video services has caused marketers to re-examine their reliance on images and text, and look at a new option for online optimization, direct sales marketing, and psychology-based responses.
While video is by no means a marketing method that is in its infancy, it is certainly not an established marketing method like direct sales text, image-driven advertising, etc.
Still, in its short online lifespan, some important advantages have become clear.
As Seamus Walsh said in this interview: “As more and more people find web video to be valuable and entertaining, web video for corporate story telling will continue to expand”.