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Email marketing: opt-in page videos can boost subscriptions for your email list

The growth in free, high resolution, online video services has caused marketers to  re-examine their reliance on images and text, and look at a new option for online optimization, direct sales marketing, and psychology-based responses.

While video is by no means a marketing method that is in its infancy, it is certainly not an established marketing method like direct sales text, image-driven advertising, etc.

Still, in its short online lifespan, some important advantages have become clear.

As Seamus Walsh said in this interview: “As more and more people find web video to be valuable and entertaining, web video for corporate story telling will continue to expand”.

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Categories Email marketing Tags content, direct action, effective online video, email opt-in pages, email subscription rates, image-driven advertising, long-term email marketing, online video services, psychology-based responses, video

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