The classic mail-a-friend usage has been declining for a while and now with the new options to share to/on social networks it is all but gone. Yet the new kid on the block (comparatively), which is social media, has left quite some marketers baffled: if it’s so great, why is their content not shared?
They are taking all the measuring and tracking steps possible to make sure no part of the communication chain is missed, but to say the sharing is in the top range of all clickthroughs, no sir. Why is it then that it’s not that loved by subscribers?
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