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Genoo adds social media features to its lead management solution


Genoo Genoo, an “affordable” (read: relatively low-cost) web-based online marketing automation, lead nurturing and lead management platform, this week announced that its customers can now also measure the social media marketing impact in their campaigns.

The platform allows its users to add a range of social media capabilities into the micro sites, emails, etc. they use with Genoo to allow them to track leads that are sharing information with others.

I haven’t tested Genoo yet but, since they offer the possibility, I might give it a try soon.

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Categories Industry news, Social media news Tags Delicious, Digg, e-mails, emails, Facebook, Genoo, Kim Albee, lead management solution, lead nurturing, leads, LinkedIn, marketing automation, microsites, page comments, page sharing, review, RSS feeds, share, share this on Facebook, sharing, site follow, social media capabilities, social media features, social sharing

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