Yesterday, I posted about the strange findings from Econsultancy regarding email deliverability, so I decided to make a follow-up post with over 25 tips.
They come from several posts and interviews on this blog. You will find the links to those posts below.
So, after you have read this post you can go and check them all out. Or you can simply go through our email deliverability section. Here we go.
I recently took my 9 year old daughter to Justice, a children’s apparel retailer. From the onset the manager bombarded me, at 5 minute intervals, with product recommendations and promotions. This continued for 30 minutes until I was forced to school her on customer insight and preferences. The power of personalization.
A bad email program is much like an ineffective sales person. Instead of having to read the disinterest on the faces of your customers, feel the negative impact on sales, or in my case, hear the harshness of their words; email marketing can tell you almost everything you need to know about your customers and help you to sell more.