ExactTarget Launches Real-Time A/B Testing at MarketingSherpa’s Email Summit 2011

ExactTarget has launched a feature it’s calling “Real-Time A/B Testing”. The solution is described as something which will improve email marketing performance in real time based on customer reactions.

The company took the wraps off the new service at MarketingSherpa’s Email Summit 2011 in Las Vegas. The tool boasts an intuitive interface within the ExactTarget application to create and monitor dynamic test emails in real time and choose the best performing email to send.

“Marketers can now take the guess work out of determining which email is performing by seeing which one is getting more customer clicks in real time,” said Susan Marshall, senior director of product marketing at ExactTarget. “Unlike other email testing tools that lack real-time automation, this new feature helps ensure that marketers are delivering the most relevant email message to their customers.”

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