If you want to get noticed by the media when you send out a press release, you should have a strong title.
The company with the boldest statement and strongest title in a press release in 2010 is already known, if you ask me.
The prize goes to Pip.io, a service that says hello to the world today (in fact, it’s not in beta anymore, officialy since today, in reality since yesterday) with a press release, titled “Better than Facebook – Better than Twitter – Introducing Pip.io”.
You have to have a lot of nerve to claim this, know how to get the buzz or be very sure of your service (or a combination of these). At least, that’s what I thought at first.