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Differences and similarities in B2B and B2C email marketing tactics: social media less popular in B2B

This month, Silverpop got quite some news coverage with data regarding the use of email marketing by B2B and B2C marketers. More specifically: what are the similarities and differences between both “types” of companies regarding email marketing?

This coverage came after the company announced the launch of a new platform that combines Silverpop’s email marketing tools with its marketing automation and lead management apps.

CEO Bill Nussey commented on the launch by saying “ I felt that the solutions supporting BtoC and BtoB marketers should come together into a single, scalable platform that makes the unique tools of each marketing discipline available to all”.

Time for those data about email marketing in B2B and B2C, coming from a Silverpop poll.

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Categories Email marketing, Research Tags B2B and B2C email marketing tactics, behavioral targeting, Bill Nussey, business-to-business, business-to-consumer, customer life cycle, customer-loyalty, eMarketer, Incorporating social network links, marketing automation and lead management, prospects, recommendations and peer advice, sales pipeline, Silverpop, social media, transactional message, up and cross selling, word of mouth

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