How to get sales accept your database marketing program

MarkPrice “The sales team rejected the initiative entirely,” my client told me, “they said they had too much to do already and could not handle anything else.”

“So what are we going to do with our new segmentation?”

I had this conversation recently with one client; actually I have had this conversation in one form or another, with three clients over the past month.

Each of these clients are facing similar problems:

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