Word-of-mouth marketing campaigns on customer networks double marketing results

Here’s another piece of research that, although it dates from last year, I thought was worth sharing.

According to a collaborative research on the impact of customer networks on word-of-mouth marketing campaigns, influential customers within branded customer communities can increase the effectiveness of word-of-mouth marketing programs by as much as 50 percent.

The report, conducted by Social CRM company Lithium Technologies in collaboration with researchers studying marketing and social media from various universities, further found that these influencers within branded customer communities can help accelerate new product adoption.

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