How Air New Zealand uses crowdsourcing and social media for a new in-flight experience

Joanne FaithJoanne Faith of Social Media News NZ, recently posted an interesting example of yet another company, using social media and crowdsourcing to engage people in a creative way. Read more about the initiative in Joanne’s post below.

Social media and interactive web sites have opened up a direct line between businesses and consumers, and Air New Zealand is ready to take advantage of this opportunity.

Read more