The first steps in word of mouth marketing: defining the goals, creating the story and finding the storytellers

Many marketing purposes that are served by social media marketing can be defined as good old word of mouth marketing. 

Now, as I told before, word of mouth does not need social media but the rise of social networking certainly increased the attention for word of mouth marketing (WOM).

Just like any other form of marketing, WOM, requires strategy and planning. And, just like any other form of marketing, there are some steps in a word of mouth marketing strategy.

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