PR expert Sarah Evans on social media marketing: “emerging media is about two-way communication”

Sarah Evans Last week, contributor Chris Hall, who blogs on CowBell and is one of the administrators of the Social Marketing Forum and its Facebook page, interviewed Sarah Evans.

Sarah is a public relations and new media consultant, working with many non profit, social good and technology companies.

A self-described “social media freak,” Sarah initiated and moderates #journchat, the weekly live chat between PR professionals, journalists and bloggers on Twitter.

She is also a guest writer for Mashable and runs her own blog at Finally, she shares a daily resource for PR professionals called Commentz.

A busy bee, if you ask me. Below you can read the full interview.

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