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Social Email Marketing

Validation

Social email marketing: email notifications go prime time

Fred Tabsharani In my first two posts, “How email must reverse engineer social now” and “Socialized subject lines will reduce spam complaints“, we discovered how socially centric preference centers and subject lines will lead to dramatically higher engagement and lower spam complaints.

In this third part, we’ll identify challenges that are inherent with acquiring a subscribers social data points and what the benefits are to your brand once harnessed.

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Categories Social email marketing Tags brand, Calls to action, Costs- Socialized messaging, credibility, engagement, Inbox Reserve, methods of engagement, Preference Center Marketing Program, socially centric preference centers, subject lines, Validation, Value and Benefits, value–based notifications

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