Word of mouth marketing in 2009 and beyond

Word of mouth 2009 was a tough year for marketing in general. However, some marketing techniques were doing just fine. One of them was, despite all the challenges, email marketing.

Another one was word of mouth marketing. Now, you probably know that word of mouth marketing is still predominantly an offline matter. However, with the increasing adoption of social media, word-of-mouth moves online more and more.

Despite the recession, word of mouth marketing (WOM) remained a strong grower in the media and communication industry in 2009.

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