Social Email Marketing

Interview (part 2 of 2) Click Consult on SMO, PPC ads, social bookmarking and guest blogging

Earlier this week I posted the first part of an interview with UK-based Click Consult on social media optimization.

In this second part, we tackle topics such as social bookmarking, guest blogging and other social media optimization techniques.

But first I wanted to know what the company thought about PPC advertising in social media and if/how it used it.

Want to generate social traffic: follow three simple steps

Yesterday I posted about the “Social is the Next Search” paper from Gigya. Here are some more takeaways.

The process of using social networking sites to increase traffic is known as onsite social optimization.

An online business that employs different strategies, such as live chats, to drive social participation by users on its website is said to be on the right track to make its onsite social optimization process a success.

Does OpenID help or hurt email marketing?

I am very happy to introduce you to a new contributor to this blog. Her name is Sophia Aladenoye, she is an email marketing analyst at Bloomingdales.com and calls herself a digital communications enthusiast.

Sophia currently blogs her thoughts, which tend to revolve around digital communications, human connectivity and authenticity here.

You can connect with her on Twitter here. In her first post, Sophia talks about OpenID and email marketing (something, I have to admit, I know nothing about, so all your comments and feedback are welcome!).

StrongMail launches Social Studio and gets into bed with Radian6

Life is tough for a European blogger whose visitors mainly come from the US (of course I welcome you). Just when you want to call it a day and prepare to go to bed, you come across something you really want to cover.

So please forgive me if I do some copying and pasting and keep it short for once. StrongMail today announced two initiatives that further strengthen the position of the company in combining email marketing and social media.

5 conditions to consider before diving in social media

With a growing interest in social media properties like Facebook and Twitter it seems like every business is trying to jump into this space.

Even though, it is very important to step back and ask yourself if you are doing the right thing as sometimes it may cause total tragedy in your overall online strategy.

Here are 5 reasons to keep in mind before going to engage in Social Media:

Gigya: the growing importance of social network referral traffic

I recently downloaded a paper, called “Social is the Next Search” from Gigya. In this post I want to share a few takeaways from the paper that gives some good insights and also contains data from several sources such as Compete, Nielsen and more.

For the record, Gigya offers social optimization services.

According to the paper, online Businesses must optimize for social network referral traffic. I quote: “referral traffic is as significant from social networks as it is from search engines, making Social the next Search”.

The increasing popularity of social networking sites as a platform to share friend’s activities and opinions has created a new opportunity for businesses looking for an innovative marketing strategy and from a traffic viewpoint it is no different.

People are social networks - thinking about Joël de Rosnay

When reading and rewriting the text I just posted, I had to think about Joël de Rosnay. You might have never heard of the man. He is a biologist, futurologist and much more.

For those that understand French, here is his Wikipedia profile (and there’s always Google Translate).

In 1995, de Rosnay wrote a book, called « L'Homme symbiotique ».