US-based StrongMail, as the name says originally an ESP (Email Service Provider) and quick to adopt a more integrated and connected marketing solution approach, announced it changes its’ name into StrongView.
The company says it does so to better align its’ brand with its’ multi-/cross-channel offering and most probably also to emphasize it does more than email. A ‘better – read more integrated’ customer view (hence Strong-View) is another reason for the name change, according to the press release. Obviously, email remains key in the company’s offering as it does in virtually all multichannel solutions and marketing automation platforms. [Read more...]