The Integrated Power of Social and Email: Engagement and Deliverability
Engagement! That's the new buzzword in email deliverability. ISPs and web based email services want you to engage your subscribers. They want to see action and interaction and they have the mechanisms in place to track and trace it. How is it related to the integration of social and email? Is the increasing importance of engagement new in email marketing? In a way it is. In a way it's not. Engagement is defined by actual outcomes so isn't engagement what email marketing in the end is all … [Read More...]
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Mobile Email Opens Surge: What You Have to Know and Do
People increasingly open their emails on mobile devices. MarketingCharts mentions research from Knotice, showing that in the first 6 months of this year the share of mobile email opens has risen to 36% in the US. Mobile email … [Read More...]
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Fireproof List Building Tactics in B2B Marketing
MarketingSherpa recently published a chart, identifying the main list building tactics B2B marketers use. In its B2B marketing benchmark 2011, the company found email turned is the third most important lead generation for B2B marketers. A closer … [Read More...]
Email is Alive and Well as a Proven Inbound Marketing Channel
Although social (business) media is booming, email is still an important communication channel. Below you can find an infographic by Monetate looking at the conversion rate for email marketing compared to Twitter and search. It also provides some … [Read More...]
Sharing Personal Data and Information: Email Versus Social Media
According to Experian Marketing Services, young Brits are more open to sharing sensitive personal data with brands across social media platforms. The research shows, however, that most young people prefer sharing their personal email information with … [Read More...]
Growing your Email Subscriber List: Seven Tips (and Some Social Media)
“The money is in the list”. A saying which is often heard when it comes to email marketing. Expanding their email subscriber list is an ongoing priority for email marketers. The most important element is making sure that your emails offer … [Read More...]
Smartphone Penetration in Europe: Is Your Email Marketing Ready?
More and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. Smart marketers are taking notice and making plans to leverage one of the most powerful devices traveled by the cross-channel … [Read More...]
Is Email Marketing a Conversation?
An ongoing discussion in the industry regards whether or not email marketing can be a conversation. The notion that it should be a conversation has quickly evolved into what almost amounts to a philosophy for some. You will hear some very smart … [Read More...]
EMAIL: What’s in a Name?
What’s in a name? I’ve broken down the word “email” as an acronym to hopefully provide a little inspiration. I chose the words below to highlight what I think are some important components of a good email marketing strategy. Now, you might … [Read More...]
Grandparents and Email Marketing: a Golden Opportunity
When it comes to technology such as email, seniors are far too often overlooked because we assume they are rooted in the old ways and not technically savvy. Oh, we’ve all heard the horror stories from someone about how they get calls from parents … [Read More...]
3 Essential Email Marketing Message Types
It’s easy to bore your customers to death with email: just send them the same type of message repeatedly and you’ll succeed. We’re often guilty of this when we send our e-newsletter and little (or nothing) else. And while a newsletter … [Read More...]
SWYN: Why People Do and Don’t Share Email Marketing Content on Social Networks
I recently came across Contactlab’s European E-mail Marketing Consumer Report 2010 and found some very interesting statistics for European email users. It’s a large report at 40 some pages, but a few questions about sharing newsletter content via … [Read More...]
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