Growing your Email Subscriber List: Seven Tips (and Some Social Media)
“The money is in the list”. A saying which is often heard when it comes to email marketing. Expanding their list is an ongoing priority for email marketers. The most important element is making sure that your emails offer relevant content and treating your future subscribers as human beings. When defining an email subscription strategy, [...]
View PostSmartphone Penetration in Europe: Is Your Email Marketing Ready?
More and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. Smart marketers are taking notice and making plans to leverage one of the most powerful devices traveled by the cross-channel consumer. There’s little doubt that 2011 is a breakthrough year for smartphones and the technology [...]
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First Social Media Training Workshop Program by Red Chair Group in Europe
The second edition of the Social Media Day in Belgium will take place in Antwerp on June 30, 2011. Olivier Blanchard, author of the book ‘Social Media ROI’ and marketing expert with several years of experience in social media in large companies will deliver a full training programme. There are no theories on the menu [...]
View PostIs Email Marketing a Conversionation?
An ongoing discussion in the industry regards whether or not email marketing can be a conversation. The notion that it should be a conversation has quickly evolved into what almost amounts to a philosophy for some. You will hear some very smart people evangelize this way of doing things. I suspect this view developed from [...]
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EMAIL: What’s in a Name?
What’s in a name? I’ve broken down the word “email” as an acronym to hopefully provide a little inspiration. I chose the words below to highlight what I think are some important components of a good email marketing strategy. Now, you might have gone with different words for some or all of the letters and [...]
View PostGrandparents and Email Marketing: a Golden Opportunity
When it comes to technology such as email, seniors are far too often overlooked because we assume they are rooted in the old ways and not technically savvy. Oh, we’ve all heard the horror stories from someone about how they get calls from parents or grandparents daily about how they’ve managed to “mess up the [...]
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3 Essential Email Marketing Message Types
It’s easy to bore your customers to death with email: just send them the same type of message repeatedly and you’ll succeed. We’re often guilty of this when we send our e-newsletter and little (or nothing) else. And while a newsletter absolutely has a place as a staple in your email marketing program, it should [...]
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SWYN: Why People Do and Don’t Share Email Marketing Content on Social Networks
I recently came across Contactlab’s European E-mail Marketing Consumer Report 2010 and found some very interesting statistics for European email users. It’s a large report at 40 some pages, but a few questions about sharing newsletter content via social networks caught my eye and I wanted to briefly touch on that subject here. When asked [...]
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QR Codes: When, Where, Why & How
Last week I posted an introduction to QR codes inspired by a whitepaper from GetResponse. Today, I thought we might consider the when, where, why and how of applying QR codes. A camera equipped smartphone which has the right reading software installed can scan these codes in an instant and then do such [...]
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iMoms & Mobile Email Marketing
I have a confession to make. Since my days as the editor of PC World Canada I have adored iMoms. Perhaps it’s the Alan Alda coming out in me, but I just love the way the web and social media are empowering women and especially mothers. I’m generalizing, but women do seem to understand networking [...]
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QR Codes: Quite Righteous
QR code is short for Quick Response code and is basically a kind of barcode which many camera phones can read. The code was invented way back in 1994 by a subsidiary of Toyota. Denso-Wave came up with the idea to track parts in vehicle manufacturing. These codes can accommodate much higher data capacity than [...]
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