
The Integrated Power of Social and Email: Engagement and Deliverability
13/09/2012 By J-P De Clerck Leave a Comment
Engagement! That's the new buzzword in email deliverability. ISPs and web based email services want you to engage your subscribers. They want to see action and interaction and they have the mechanisms in place to track and trace it. How is it related to the integration of social and email? Is the increasing importance of engagement new in email marketing? In a way it is. In a way it's not. Engagement is defined by actual outcomes so isn't engagement what email marketing in the end is all … [Read More...]
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Mobile Email Opens Surge: What You Have to Know and Do
12/09/2012 By J-P De Clerck Leave a Comment
People increasingly open their emails on mobile devices. MarketingCharts mentions research from Knotice, showing that in the first 6 months of this year the share of mobile email opens has risen to 36% in the US. Mobile email … [Read More...]
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