EMAIL: What’s in a Name?

What’s in a name? I’ve broken down the word “email” as an acronym to hopefully provide a little inspiration. I chose the words below to highlight what I think are some important components of a good email marketing strategy.

Now, you might have gone with different words for some or all of the letters and that’s fine! In fact, I’d love for you to add your suggestions in the comments! Continue reading “EMAIL: What’s in a Name?”

3 Essential Email Marketing Message Types

It’s easy to bore your customers to death with email: just send them the same type of message repeatedly and you’ll succeed.  We’re often guilty of this when we send our e-newsletter and little (or nothing) else. 

And while a newsletter absolutely has a place as a staple in your email marketing program, it should be far from the only type of message you send your customers on a regular basis.

After your email newsletter (which can be weekly, every other week, or monthly depending on how much content and activity you have), I recommend weaving these three message types into your email marketing stream at regular intervals throughout the year: Continue reading “3 Essential Email Marketing Message Types”