People increasingly open their emails on mobile devices. MarketingCharts mentions research from Knotice, showing that in the first 6 months of this year the share of mobile email opens has risen to 36% in the US. Mobile email opens are opened emails on tablets and mobile phones.
To prepare for the mobile tipping point, the company advices marketers to ramp up to a mobile first mindset, know your mobile audience and its behavior, and even advices email marketers to become mobile marketers. Or in other words: marketers need to start designing with mobile in mind right now (Share via Twitter if you agree). [Read more...]