MarketingSherpa recently published a chart, identifying the main list building tactics B2B marketers use. In its B2B marketing benchmark 2011, the company found email turned is the third most important lead generation for B2B marketers.
A closer look at effective B2B email list building tactics that work according to correspondents.
Registration during purchase is one of the list building tactics that is considered very effective. Prior to the purchase of an item or a subscription of any service, the customer is typically asked to register his information for quicker access to his account in the future. [Read more...]