Remember StrongMail’s poll I wrote about? Well, the poll also found that social email marketing is a clear focus for many businesses: 69 percent of respondents plan to integrate social media marketing with their email marketing campaigns in 2010.
The bad news however is that, those who already combined social media and email, don’t seem to get significant results from it and/or have trouble measuring them.
Only 42 percent are achieving a lift in campaign performance, 35 percent report no significant lift and another 23 percent are unable to measure.
My guess? Measuring the wrong things is the problem as I just said.