Social media embraced by PR professionals

A survey by Vocus, a provider of on-demand software for PR management, shows that social media are a main focus for PR pros in the UK.

74% of respondents say they will focus on social media in 2010.

Furthermore, leveraging video (55%), Search Engine Optimization (51%) and viral and word of mouth campaigns (48%) are key objectives for the more than 280 UK-based marketing and PR professionals Vocus surveyed.

Although these results show a clear interest in social media, the UK respondents are slightly fewer enthusiasts than their American colleagues who were surveyed earlier.

80% of US-based respondents said social media would be a key focus in 2010.

Regarding PR budgets, 35% of UK PR pros said budgets will remain flat in 2010, 29% predict a slight increase and only 7% a significant increase.