Social media embraced by PR professionals

A survey by Vocus, a provider of on-demand software for PR management, shows that social media are a main focus for PR pros in the UK. 

74% of respondents say they will focus on social media in 2010. 

Furthermore, leveraging video (55%), Search Engine Optimization (51%) and viral and word of mouth campaigns (48%) are key objectives for the more than 280 UK-based marketing and PR professionals Vocus surveyed.

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