Last friday, email marketing and social media expert StrongMail announced it had acquired The Email Advisor, an email marketing consultancy firm.
With the acquisition, StrongMail also strengthens its presence and expertise in some vertical markets, including consumer packaged goods, travel and hospitality, and associations.
The Email Advisor has a focus on data analysis, targeting and channel integration and rounds out StrongMail’s “Strategic Services”.
According to StrongMail CEO Sam Cece the demand for StrongMail’s “Strategic Services” has grown a lot over the past year.
He claims that the acquisition of The Email Advisor will provide his company “with additional expertise and resources for enabling their customers to realize the full marketing potential of email and social media”
StrongMail is not the first ESP to buy an email marketing consultancy firm. End October Responsys acquired interactive marketing consultancy company Smith-Harmon.