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Sam Cece

Sam Cece (CEO StrongMail): our evolution is driven by our customers

Sam Cece CEO of StrongMail One of the companies that often comes into the picture when talking about the connection of email marketing, social media, mobile and more from a solution perspective, is StrongMail.

In the past year and even months, StrongMail acquired some companies, launched new products (especially in the social media space) and was all around the news with campaigns and customers, using its social media platforms (and of course its email marketing solutions).

To me, one of the most striking findings, is that StrongMail, an email solution provider, even offers social media marketing solutions like its StrongMail Influencer and StrongMail Social Direct (in beta) to businesses that don’t use its email marketing platforms. An interesting strategy that called for an interview with CEO Sam Cece.

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Categories Email marketing, Interviews Tags customer lifecycle, Email Advisor, email marketing, email solution provider, multi-channel marketing, Radian6, Sam Cece, Social Direct, Social Notes, social sharing tool, Social Studio, StrongMail, StrongMail Influencer, StrongMail Social Direct, viral marketing

StrongMail: integration of email marketing and social media pays off

No, this is not a post about the advantages of integrating social media and email marketing or some great social email marketing case study.

It’s about ESP StrongMail itself. The company announced “record revenue in 2009”.

And it looks as if the innovations and acquisitions of the ESP regarding social media and email marketing have played a prominent role.

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Categories Email deliverability, Industry news, Social email marketing Tags customer acquisition, email marketing consultancy, ESP, integrating social media and email marketing, integration of email marketing and social media, loyalty programs, PopularMedia, Sam Cece, social channels, social media marketing company, StrongMail, StrongMail Influencer, StrongMail Message Studio, The Email Advisor, viral marketing, viral marketing solution
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