StrongMail strengthens consultancy activities with acquisition

Last friday, email marketing and social media expert StrongMail announced it had acquired The Email Advisor, an email marketing consultancy firm.

With the acquisition, StrongMail also strengthens its presence and expertise in some vertical markets, including consumer packaged goods, travel and hospitality, and associations.

The Email Advisor has a focus on data analysis, targeting and channel integration and rounds out StrongMail’s “Strategic Services”.

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