This weekend, after having a chat with some friends (thank you Tamara), I decided to focus more on hands-on advice.
So I created a 14-page guide on how to develop a social media marketing strategy.
It also contains an action sheet about social media marketing.
In this first guide (so I hope there will be more) I look at some of the main strategic social media marketing considerations and provide you a list of questions to ask yourself before implementing a social media strategy or to improve your existing strategy.
I cover topics such as key success factors, creating value and relationships, the role of social media, the importance of listening, letting go of your brand, social media hubs and what I call ‘conversation rooms’.
The guide also sums up some strategic considerations regarding social media marketing.
I hope it helps many of you to look at social media marketing from a no-nonsense perspective and hope to provide follow-up guides that elaborate further on some topics.
Now, what do you have to do to get this paper? Simple: I offer it as a gift to all the people that have signed up and hopefully will sign up to my newsletter.
And I promise the newsletter will contain valuable tips too!
And thank you, Michele, for quickly reading it on a Sunday 🙂
By the way? Need more papers? Check out this little library.
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