Developing a social media marketing strategy

Whitepaperleadgen This blog has been bringing news, tips and interviews regarding social media marketing, email marketing and the integration of both for three months now.

This weekend, after having a chat with some friends (thank you Tamara), I decided to focus more on hands-on advice.

So I created a 14-page guide on how to develop a social media marketing strategy.

It also contains an action sheet about social media marketing.

In this first guide (so I hope there will be more) I look at some of the main strategic social media marketing considerations and provide you a list of questions to ask yourself before implementing a social media strategy or to improve your existing strategy.

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