According to the 2010 Annual Email Census performed by Econsultancy in association with Adestra, the majority of companies still find that email marketing provides a good return on investment.
Of all the marketing investments available to companies with interests online, companies responding to the 2010 Email Census reported that the most valuable marketing tactic is search engine optimization.
However, the next most reported tactic that offered a significant return in investment was email marketing, at 75%, in fact.
The study also found that 11% of companies allocated a minimum of £100,000 to their yearly budget for email marketing.
There was a 5% increase in the amount of companies that claimed that email marketing investments were returned at a rate exceeding 500%.
On the other hand, 4% of companies responded that email marketing returns on investment was insignificant.
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