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Annual Email Census

Econsultancy’s 2010 Annual Email Census: some more data

According to the earlier mentioned 2010 Annual Email Census performed by Econsultancy in association with Adestra, there are a minority of companies that use email marketing as an automatic response to consumer actions on their web site: triggered emails.

These emails are usually sent as the result of a sign up or purchase on a web site.

From a marketing stand point, they typically serve to offer additional products or services to the services that were originally purchased or accessed – triggering the email.

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Categories Email marketing Tags 2010 Annual Email Census, 2010 Email Census, adestra, Annual Email Census, Econsultancy, triggered emails

Email marketing still ranks high from the ROI viewpoint

According to the 2010 Annual Email Census performed by Econsultancy in association with Adestra, the majority of companies still find that email marketing provides a good return on investment.

Of all the marketing investments available to companies with interests online, companies responding to the 2010 Email Census reported that the most valuable marketing tactic is search engine optimization.

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Categories Email marketing Tags adestra, Annual Email Census, Econsultancy, email marketing, return on investment, search engine optimization

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