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2010 Email Census

Econsultancy’s 2010 Annual Email Census: some more data

According to the earlier mentioned 2010 Annual Email Census performed by Econsultancy in association with Adestra, there are a minority of companies that use email marketing as an automatic response to consumer actions on their web site: triggered emails.

These emails are usually sent as the result of a sign up or purchase on a web site.

From a marketing stand point, they typically serve to offer additional products or services to the services that were originally purchased or accessed – triggering the email.

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Categories Email marketing Tags 2010 Annual Email Census, 2010 Email Census, adestra, Annual Email Census, Econsultancy, triggered emails

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