The least you can expect from a blog that’s all about social media and email marketing is that it has social media presences and an email newsletter.
Well, the blog itself is a social media hub of course and then there is a Twitter account, since yesterday, there’s a Facebook page, there’s our Social Marketing Forum and we also have some stuff going on on Friendfeed, Digg, Delicious, StumbleUpon, YouTube and, well, some other places.
But where the heck is the newsletter? Well, it’s finally here and it goes out every Tuesday 10 AM EST. We started by asking people how they wanted to receive our newsletter, how often, etc. (yes, we did a survey before launching it).
The results? Over 70% wants it weekly, 9% wants it twice per week and 20% daily (I guess they really love this blog, thank you, the others also of course).
Regarding content it’s simple: an overview of the posts. Allright, that’s easy. And regarding the format (HTML, texts, mobile, etc.): over 97% wants HTML.
So this is what we decided to do. We decided not to make a daily newsletter template because we noticed that the big fans follow us by mail using FeedBurner.
What can you expect from the weekly newsletter? In the beginning, a weekly RSS-powered overview of what has been posted, right into your inbox. And of course the necessary sharing tools…
What can you expect in the future? You of course! What you say, tweet, comment, like, etc. It’s about community, remember?
If you prefer the daily FeedBurner version, you can click here.
So if you like what we write and want it in your inbox, we are more than happy to be in your inbox.
By the way: the mail will be sent by info[at]socialemailmarketing.eu, so if you subscribe you might want to do that little thing you can do to get us into your inbox instead of into your spam folder.
And in case you wonder what solution we have chosen: well, I have to say that I got some companies offering their tools for free in exchange for, etc. You know how it goes.
However, ultimately we chose MailChimp to do what we do. Is that a statement? Does that mean that the people at Social Email Marketing advice everyone to use MailChimp? Heck, no!
But it’s useful for what we do (blogging), it integrates nicely with our cheap little social CRM platform, event and survey tool and it does what we need, given the limited budgets we have, you know. And, to be honest, we sometimes all feel a bit like monkeys here.
So to all the other ESPs: we love you too.
Gracias, thank you, merci, vielen dank!