One of the main challenges for email marketers is deliverability. As I wrote in yesterday’s post about getting people to open your emails: “It’s obvious that in order to get people opening and scanning your emails, your emails have to reach the inbox first”.
By the way, in this section of the blog, you can find various interviews and tips on deliverability.
What I wanted to say, however, is that my good friend Tamara Gielen, founder of the Email Marketer’s Club, organizes a webinar on April 13 regarding email deliverability.
It’s called “Why Good Email Marketing Gets Blocked as Bad” and features Stephanie Miller, VP, Global Market Development, Return Path.
In case you want to attend this webinar: there’s an early bird price now so if you want to learn more about this crucial topic in email marketing, you can sign up here.
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