Developing a promotional strategy for B2B content: a 7-step framework


Framework B2B marketing consultant Michele Linn recently wrote a post on Savvy B2B Marketing with an interesting framework with seven steps and questions to answer to ensure that the promotional plan for your B2B content approach covers all key elements.

At Savvy B2B, we talk a lot about content creation, but content promotion is equally important.

When you want to promote your latest eBook, white paper or any other offer, there are two things to consider: where do you want to promote your offer and what message do you want to communicate?

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B2B marketers: marketing automation and conversation

US-based lead management specialist Genius recently published the results of a survey in a report titled ‘B2B Marketing Skills Survey’. In this report, Genius takes a look at the evolving role of the B2B marketer.

It is evident that this role is evolving. It is even inevitable with the increasing focus on customer-centricity, the rise of social media, and the shift in buyer behavior. However, the economic changes along with the growing attention for the ROI of marketing, cause changes as well.

The survey, which marketing automation vendor Genius carried out in cooperation with BtoB Magazine, points out that B2B marketers generally make little use of tools to expand their reach and build (online) relationships with customers and prospects.

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