The foundation for successful email marketing is a targeted, permission-based email list. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way.
Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:
Continue reading “Guest post: 15 tips to build your subscriber list”
Recently, I talked about the importance of seeing your email list as a collection of people instead of a collection of email addresses.
All this starts at the very beginning of the email relationships, when someone subscribes to your list. However, it’s an ongoing effort.
Continue reading “Tips to welcome, value and engage your email subscribers”