JP DC

J-P is the founder of i-SCOOP. He's a trusted digital transformation consultant. J-P is active on the crossroads of marketing, management, customer service, publishing, digital technologies, psychology, media and IT since 1992.

David Alston (Radian6): invest in relationships for the long run

David_Alston

You measured the eyeballs and ears with social media. What about the hearts and minds? Contributor Ambal Balakrishnan (ClickDocuments) asked David Alston “What are key social media marketing trends for 2010? What actions should marketers take in 2010?”.

David leads the Marketing and Community teams at Radian6, a well-known social media monitoring, measurement and engagement platform.

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Ryan Schoenefeld: a brief history of social media and the digital landscape

Story

First it was MySpace. They dominated for years and eventually became isolated from assorted social environments that are more prevalent now. Not to mention, everyone who harnessed MySpace remembers having Tom as a friend.

Eventually the trend arguably withered and gave way to new applications such as Twitter, LinkedIn, Foursquare and Facebook, just to name a few.

These environments have seemingly remained relevant, despite the monopoly of social media sites that have recently gained traction.

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