Here are a few common phrases email service providers make which they really can’t backup.
1- We get + 90% deliverability
2- Whitelisting will answer your deliverability problems
3- Our deliverability department can handle all your issues
4- You won’t be on blacklists.
These are common myths ESPs give to leads they want to be clients. It’s common practice in marketing to offer more than you can deliver, but it usually hurts the seller more than the buyer. In this instance, the buyer is tricked.
Let’s bust those myths, first with ESP deliverability.