Email messaging : worthy of a higher sense of purpose

Email Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention. Because of persistent issues with spam, messages face continued scrutiny. 

In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind.  The question is, what kinds of messages will catch subscribers’ attention and resonate with them?

One type of authentic email messaging is laced with charitable goals and good intentions. Subscribers find the idea of charity emotionally appealing, and they will gain satisfaction when they know that proceeds from purchases of your product or service will ultimately benefit other human beings in need.

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Email marketing: thoughts on getting people to open your emails and permission

The title of this post might seem a bit silly but with an increasing amount of emails sent, ever more email clients (remember Facebook’s plans), the need to focus on relevant content to avoid unsubscribes (and get your emails delivered) and lots of email clients blocking images, it is certainly a topic email marketers are concerned with.

On top of that, with the changing policies of ISPs regarding deliverability (where content, interaction and open rates become increasingly important), you can’t talk about it enough.

Many emails from businesses, even highly targeted marketing emails, do not even get opened. They get binned, marked as spam (often unnecessarily), or archived right from the get-go, and never see the light of day.

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