Common email delivery myths

Here are a few common phrases email service providers make which they really can’t backup.

1- We get + 90% deliverability
2- Whitelisting will answer your deliverability problems
3- Our deliverability department can handle all your issues
4- You won’t be on blacklists.

These are common myths ESPs give to leads they want to be clients. It’s common practice in marketing to offer more than you can deliver, but it usually hurts the seller more than the buyer. In this instance, the buyer is tricked.

Let’s bust those myths, first with ESP deliverability.

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Why spam (fortunately) doesn’t work on social media

For online professionals, definitions of spam can range from deviously loose to incredibly tight and specific. 

Some, particularly those in social media and new media, take a direct and anti-spam approach, branding almost every online commercial interaction and marketing campaign as ‘spam.’ 

Others, particularly marketers themselves, feel that spam is limited to unwanted email, direct marketing messages, and social media solicitations. 

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