Why spam (fortunately) doesn’t work on social media

For online professionals, definitions of spam can range from deviously loose to incredibly tight and specific. 

Some, particularly those in social media and new media, take a direct and anti-spam approach, branding almost every online commercial interaction and marketing campaign as ‘spam.’ 

Others, particularly marketers themselves, feel that spam is limited to unwanted email, direct marketing messages, and social media solicitations. 

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