Email marketing: thoughts on getting people to open your emails and permission

The title of this post might seem a bit silly but with an increasing amount of emails sent, ever more email clients (remember Facebook’s plans), the need to focus on relevant content to avoid unsubscribes (and get your emails delivered) and lots of email clients blocking images, it is certainly a topic email marketers are concerned with.

On top of that, with the changing policies of ISPs regarding deliverability (where content, interaction and open rates become increasingly important), you can’t talk about it enough.

Many emails from businesses, even highly targeted marketing emails, do not even get opened. They get binned, marked as spam (often unnecessarily), or archived right from the get-go, and never see the light of day.

Read more

Email deliverability: don’t always blame the ESP, here’s what you can do!

Luc Robijns Email campaign management programs and ESPs are not all created equal, and not all actually do what they say they can regarding results, deliverability etc.   

However, email service providers are far from solely responsible for deliverability, although many marketers still seem to think so.

Actually, email marketers themselves play an important role in protecting their inbox delivery rates. In order to boost your deliverability, email clickthroughs and conversions, here are some tips and insights.   

Read more