The morning of the second conference day at MarketingSherpa’s Email Marketing Summit started with a presentation of Microsoft/Bing email marketing.
Yet another good example that highly personalized email marketing can be very effective.
All Bing emails are personalized on the fly adding a large variety of messages in the email based on previous implicit and explicit data, all that done in 20 milliseconds after receiving the email.
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Emailvision seems to not be lacking for vision when it comes to social media marketing. The Email Service Provider announced last week it has acquired social media marketing operation ObjectiveMarketer (YouTube interview below).
Emailvision’s acquisition of ObjectiveMarketer won’t be the last of this we’ll see this year. Its possible 2011 may be open season for social media marketing firms and developers with experienced Email Service Providers doing quite a bit of the hunting.