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84% of email marketers plan social email marketing for 2010

Here is a last piece about the survey Silverpop conducted among 300 email marketers.

I have split the survey up in three posts because I felt there were 3 different important findings and because I’m having a flu and taking it slow. However, my private life is not what this post is about.

So back to business. I already posted on the spending plans and priorities of the surveyed email marketers and about their main challenges earlier today. 

Now it’s time to look at some details about what email marketers plan to do in 2010.

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Categories Research, Social email marketing Tags behavioral targeting, Silverpop, SMS, social email marketing, social media

Emma on email marketing in the face of social media

I guess that by now you know I like to share a good presentation or YouTube video now and then on this blog.

This one is from ESP Emma (aka MyEmma). It's on slideshare since quite some time now but anything that covers the combination of email marketing, social media (and this includes blogging too because people tend to think Twitter or Facebook only these days when you say 'social media') and all possible sharing platforms and devices, including mobile, gets here sooner or later.

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Categories Email marketing, Social email marketing Tags aka MyEmma, email marketing, ESP Emma, slideshare, social media
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