Social email marketing Archives - Page 9 of 29

Five unconventional search engine traffic sources using social media and communities

As an online marketer, it is essential to be able to think on your feet to avoid falling behind. In this incredibly competitive industry, uncreative solutions quickly end up growing saturated, and saturated markets become havens for spam, inflated pricing, and low quality traffic.

There is a reason for the ever-frequent failure of PPC campaigns and SEO efforts: they are too popular and competitive for most online marketers.

However, there are still some traffic assets out there that are both inexpensive, sometimes even free, and unsaturated.

These five search-based traffic sources appear in all major search engines (Google, Yahoo, and Bing).

StrongMail launches Social Studio and gets into bed with Radian6

StrongMail announced two initiatives that further strengthen the position of the company in combining email marketing and social media. For starters, the company announced a partnership with social media marketing management and measurement firm Radian6.

On top of that, StrongMail announced the launch of Social Studio (you can test drive it here), “a centralized campaign management application that is now being made available to professional social media marketers”.

StrongMail is really taking a leading role here in a cross-channel approach whereby its customers can reach their target groups via the channels they choose. With the Radian6 partnership, it even goes a big step further than just that.