MAP Archives - Social Email Marketing

StrongMail announced two initiatives that further strengthen the position of the company in combining email marketing and social media. For starters, the company announced a partnership with social media marketing management and measurement firm Radian6.

On top of that, StrongMail announced the launch of Social Studio (you can test drive it here), “a centralized campaign management application that is now being made available to professional social media marketers”.

StrongMail is really taking a leading role here in a cross-channel approach whereby its customers can reach their target groups via the channels they choose. With the Radian6 partnership, it even goes a big step further than just that.

Many email marketing service providers are adding features to their platforms that make them look more and more like marketing automation platforms, including features such as complex automatic email messages that are triggered by predefined subscriber interactions and lead management features.

On the other hand, you have the marketing automation and lead generation platform pure players with companies such as Eloqua, Marketo and several others.

In B2B (email) marketing, email is increasingly becoming a way to follow the customer in every step of his buying process and to provide personalized information, based on the signals the customer gives via a multitude of channels, including the website, social media etc. It’s fully integrated marketing (automation). You can expect this market to change a lot and it will be interesting to see how ESPs and MAPs evolve. One of them is Silverpop.