MAP Archives - Page 2 of 2 - Social Email Marketing

Interview: Jim Sterne on social media marketing; the customer is more visible now than ever!

From 15 until 19 February, London is the place to be for European search engine marketers and (interactive) marketers in general. For the eleventh year in a row, the city will then host the Search Engine Strategies 2010 Conference & Expo.

When looking at the program for this year’s edition you will find that social media, content and analytics play an import role, besides search engine marketing of course.

One of the keynote speakers at this year’s event is Jim Sterne, among many other things, Chairman of the Web Analytics Association.

I had the opportunity to interview Jim this week on social media, search and of course…analytics.

The battle of the email marketing service providers for international expansion

There are lots of ESPs. Some have a particular focus on specific vertical markets. Others focus on offering more than just email and become integrated marketing solution providers. Still others are leaders in social email marketing. And there are those whose email marketing platforms become marketing automation platforms.

You have local players and regional players. And then you have those that don’t think local or regional but global.

Competition is increasing in this last category. The battle of the big ESPs seems to be partially a battle for global expansion and a presence in the main markets.