Social media marketing metrics: more ways to measure social media ROI and conversion

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How to measure your social media marketing efforts

We have been posting a lot about the measurement and ROI of social media marketing lately.

Here is a post by contributor Ambal Balakrishnan’s ClickDocuments blog that looks at the topic from a practical perspective.

Is your time spent on social media networks worth your investment? When using social tools for marketing purposes, you need to provide metrics that will justify your efforts. But how can you measure discussions, tweets, engagement and relationships?

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