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It’s interesting to follow what I call the Klondike cycle of Social Media. The gold rush started by wanting to make the first giants, YouTube, Facebook, Myspace, Ning, Linkedin, Twitter, etc.
Then the social media marketing consultants boomed, experts, gurus, ninja’s everywhere claiming to be able to turn conversations into gold for companies.
Now I have a feeling that there is a major boom in tools to help all the consultants and companies managing and monitoring those conversations turning into gold.