Social media marketing: all you need is love (I mean voices, ears and stories)

Socialmediamarketingpeople If you don’t have the channels to allow people to connect with you, they will not communicate.

If you don’t look at what people are doing online, listen to what they say, talk to them and touch them, you will not be able to read their digital footprints, smell the digital signals they send out and ultimately go beyond simple social media connections to build valuable relationships and communities.

In social media marketing you need to have an integrated marketing approach, using all your channels and social media ‘voices’ and of course you also need to listen.

Besides those omni-channel, multi-channel or cross-channel marketing ‘voices’ and ‘ears’ you need stories.

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Twitter: the number of tweets grows (but does anyone care?)

I guess that by now everybody has read Twitter’s blog post and other sources saying that the number of tweets is growing, some of them shouting out how much people tweet these days.

Tweets, those timely bits of information, have found a special place in today’s global network of people. It is simple to use Twitter. The micro-blogging platform is accessible and great to inform your followers or friends about what you’re doing, thinking, bookmarking, blogging about, etc. Twitter also has that community building aspect that is missing in IM and SMS, other ways to chat or share information.

Those are not the only reasons for the success of Twitter. There is the effect one tweet can have: speed, reach (the power of retweets), global spread, you name it. On top of that, Twitter can be accessed through more than 50,000 third party Internet and mobile applications, giving users enough flexibility. 

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